Pablum dictates that broke artists are always the fat part of the gentrification bat.

But there’s another notoriously insolvent sector of the professional workforce that can be relied on to forage at the fringes for manageable rent – journalists. Prospect Lefferts Garden is no exception. With notebooks in hand and insufficient funds receipts in their wallet, Fourth Estate janissaries have rumbled across the Prospect Park plains en masse and planted their pens in the dirt.

It’s safe to assume that one out of every three people bibbing next to you at one of the local boîtes works in some form of media. Here is a partial list of news organizations with representatives living in our bubbling quadrant. These have all been confirmed by either through personal interaction or some other passably savory method. I’m omitting all names for obvious reasons.

If you want to holler at in the comments section to proudly announce your neighborhood, feel free. Otherwise, your coordinates are safe with us.

The New York Times (several)

(I see you A.O…You’re enough of a boldface name to reference safely, right? Public figure and all that…)

The Wall Street Journal

The New York Daily News


The New York Post


The Nation

60 Minutes

The Daily Mail

The Atlantic

The New Yorker


I’m sure there are others that I’m missing. I’d be stunned if The Chief didn’t have a few operatives stationed at strategic locations, for example. But it’s safe to say that nearly every outlet of even mild consequence has a staffer or two holed up in a Prospect Lefferts Gardens cavern.

While it comes as no surprise that penury-addled rank and file reporters have made their way into Flatbush in search of midwestern pricing, media 1-percenters – those who can afford seven-figure plus closing numbers – are simultaneously buying homes in Lefferts Garden at a remarkable clip.

A striking number of non-apartment property transfers over the past year – especially in Lefferts Manor – have gone to upper crust journalists and editors. I’m talking heavy hitting senior types at places like Bloomberg. This actually makes sense. Those at the apex of more lucrative industries – banking, law, thoroughbred horse-training – are far more likely to settle in Manhattan or, at worst, Brooklyn Heights.

But unless you have generational scratch all up in your bank account, even the most successful journalists or editors can’t afford to buy in the more glittering neighborhoods. Hence their migration to PLG.

Moral of the story? Watch what you say and do at Midwood Flats, player.

(The picture accompanying this post is from The Sweet Smell of Success. See it.)



  • Rmangi

    Don’t forget us .commies working at startups who can’t afford park slope!

  • flatbushed

    I hear you. But honestly I would take our neighborhood over Park Slope regardless of housing costs. This isn’t gratuitous PS hating, I just think LG has a pretty stimulating vibe that’s difficult to find elsewhere.

    Good luck with the startup!

  • The Snob

    Very late to the party, but it’s a giveaway when the Times starts running soft stories from your neighborhood. I remember 20 years back when Park Slope’s beer hall The Gate appeared in the Grey Lady, and it was like the first time any Brooklyn beyond The Heights existed. Can’t blame the journos: Write what you know.

  • Flatbushed

    Nothing to blame them for dear Snob. Strictly an observatory post. I half expect every new PLG sale to involve a high ranking media type – as evidenced by my earlier post today.

  • Tim

    I hear the guy from The Q at Parkside lives here. He seems OBSESSED by the neighborhood. Any chance we can get him to move?

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